Learn, inspire, and help people create clean, simple, beautiful design.

And have a little fun along the way.

Are you looking for a creative/marketing leader with the ability to present visual brilliance and to deliver on it via a great understanding of the audience?  Maybe you're just looking for someone with the creative juice to make a great idea happen.  I'm here to help you develop a strong visual story that fits you and your targets needs down to the smallest detail.

Hi, I'm Daniel Hetzer, WI native, crazy passionate about all things creative, and lover of making ideas come to life. With over 20 years of design, creative, and marketing direction experience, I'd love to help you create amazing visual solutions and messaging that put you out there in the best way possible.  The tricky part is how to pull all that together into a consistent beautiful package and that's where I can help.  I spend the majority of my time as a Creative Director for Lands' End but love freelancing and helping others bring their visions to life.  Check me out HERE to learn a little more about who I am and let me know how I can help you.

Talk to you soon.

Phone

C 608.774.0951

Design Work

Clean. simple. beautiful. 

Product, print, web the platform doesn't matter.  The only thing that matters is that the design reflects the brand and it's personality.  My design philosophy is clean, simple, beautiful.  The goal, to make sure the visuals I create reflect that and what follows is the best consumer experience possible.  I don't believe in smoke and mirrors so all that's left is a clean, simple, beautiful brand presentation.

Branding/Identity

A brands identity says everything about who you are.

Does your identity give your target insight on who you are and what you do?  Is your brand identity simple to understand yet impactful enough to stop someone in their tracks?   Molding brand identities, their message, and creating visual marks that tell a brands story in the simplest form is a challenge I live for.  I'm here to help brands stand out in the crowd, so if you have the idea I can help bring it to life. 

Creative/Art Direction

Bringing ideas to life.

I've been fortunate to work with some amazing companies, brands, and creatives developing direction for print, package, product, web, photo, and video.  Guiding creative teams to build well thought out, cohesive visual brand elements, that deliver the brands story has become an addictive process for me.  My goal is to help bring great ideas to life by making beautiful visuals that identify the brand and create messages that people gravitate toward.  No matter the platform I'm always looking to create pieces that bring ideas to life and grab the consumers attention.  Here are a few of the brands and projects I have had the privilege to be a part of and lead creative for.

Credits- Eastbay product and lifestyle image

Creative Process/Building Teams

Think within process, Build teams and DESIGN OUTSIDE IT.

Every project begins with a great team and process.  These are the single most important parts of any design project.  Get creative, support your team, and be inspired.  After that, the work on screen is always easier.  Doing research and creating themes and mocks based on the brief will help solidify creative decisions made to complete the project.  But, it all start with making sure the team is working as one well oiled machine.  I'm always looking for ways to improve the team and creative process so that every project runs as smoothly as possible and the outcome meets the needs of the project, team objectives, and overall brand parameters.

PHOTOGRAPHY

Our Eyes Are Always Open.

Personal photography has always been a hobby and passion of mine.  Capturing those beautiful moments in life are impossible to pass up.  I love what I do but also love what I do when I'm not helping others create beautiful design.  Seeing the world through the lenses is just another way I can share my passion for creative with others.